Thread: Understanding Click Distribution Data in SERPs

Hello

Today I found a very interesting article about
Click Distribution Data in SERPs.

They took Click data from available Studies and
estimated the percentage of click volume you may
receive based upon SERP position.

• Position #1: 45.46% of all clicks
• Position #2: 15.69% of all clicks
• Position #3: 10.09% of all clicks
• Position #4: 5.49% of all clicks
• Position #5: 5.00% of all clicks
• Position #6: 3.94% of all clicks
• Position #7: 2.51% of all clicks
• Position #8: 2.94% of all clicks
• Position #9: 1.97% of all clicks
• Position #10: 2.71% of all clicks

Total: 95.91% of all clicks occur on Page #1 of SERPs

I find that really interesting.

You can read the full article here:
((login for URL))

I knew about that already, from reading different studies long time ago, that's why really only the first page counts, and why only the first 3 spots count. :-)