Hello
Today I found a very interesting article about
Click Distribution Data in SERPs.
They took Click data from available Studies and
estimated the percentage of click volume you may
receive based upon SERP position.
- Position #1: 45.46% of all clicks
- Position #2: 15.69% of all clicks
- Position #3: 10.09% of all clicks
- Position #4: 5.49% of all clicks
- Position #5: 5.00% of all clicks
- Position #6: 3.94% of all clicks
- Position #7: 2.51% of all clicks
- Position #8: 2.94% of all clicks
- Position #9: 1.97% of all clicks
- Position #10: 2.71% of all clicks
Total: 95.91% of all clicks occur on Page #1 of SERPs
I find that really interesting.
You can read the full article here:
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- 12-10-10, 20:40 #1
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Understanding Click Distribution Data in SERPs
- 12-12-10, 13:15 #2JamesColinGuest
I knew about that already, from reading different studies long time ago, that's why really only the first page counts, and why only the first 3 spots count. :-)