From 5 %, my placement targeted ads increased in the past one month to occupy 30 % of the overall ads.
However, eCPM for placement targeted ads is less than 60 % of contextual ads.
CTR for placement targeted ads is 10% more than CTR for contextual ads.
I wanted to stop ads from targeting my site and these are what I did:
1 ) A few months back, I stopped to allow targeting through channels.
I allowed targeting from channels earlier for a few months. Seeing the results, I stopped them.
2) In my ad review center, all ads are blocked for review and I do not allow any advertiser to target my site. This I was doing it On and off several times in the past several months to check the result. As of now, all ads are blocked for past one month.
3) 3 Days earlier, I blocked all Google certified ad networks.
4) I have turned off interest based ads 3 days back.
5) The third party ads preference is turned off ( "Do not allow advertisers to use their audience information to deliver more relevant ads to my site" )
My aim is to display only contextual ads.
None of these are working until now and it is frustrating to see that percentage of placement targeted ads climb to 30 %.
Is it possible to entirely remove / stop placement targeted ads from my site?
Where exactly is the switch to control these ads?
Am I missing something?
Results 1 to 3 of 3
- 06-20-11, 13:09 #1
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Stopping / Removing placement targeted ads from my site
- 06-20-11, 13:36 #2
You can't completely switch off placement targeting. You manually blocking them is the only way.
For me have double the eCPM of contextual ads and I allow a granular placement via a lot of channels. Interest based ads even have a higher eCPM then placement targeted ads.
- 06-20-11, 15:07 #3
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Thanks for the reply Starbug.
I will try to block them.