Thread: How to set up DFP Small Business for serving Ads on your sites

Hi Starbug,

I found the error.
It is because of the different kinds of " that are used for 'param' and 'value'.
With your last example, it worked fine.

In the example I took from the site first, (How to set up AdSense using DFPs build in AdSense option – Async Version) the " are diffrent.

Code:

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last example:

Code:

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Now it works fine :-)

In your screenshot you already have copied settings from AdSense to your placement.

I have set up the placements without attaching targeting from an Adsense channel.
I had read you can do that later, and that was the plan. But now it seems I can't do that anymore, after the placement is created.

Many thanks for the assistance !

The " problem is caused by CSS styling. In my original source code the " is correct.
I will adress the CSS issue tomorrow. Thanks for pointing this out

Question:
if you attach your Adsense channels to DFP:
Inside Adsense, these channels do not have to be connected to an Adsense ad, right ?
These can be channels with no connection to Adsense ads, with the only purpose to create channels for the ads shown trough DFP ?

I was wondering if this had an influence on targeting. If inside Adsense a channel is open for targeting, but no Adsense Ad is connected to that channel, will advertisers be able to use that channel ? ( for targeted advertising )
Targeted advertising is also accomplished trough DFP directly ( placements), but I wondered if the Adsesne channel targeting is also still valid, if no Adsense ad is connected to an Adsense Channel.

I would like to set up a simular split test, as described on How to set up DFP Small Business for serving Ads on your sites.
Now I show a big rectangle (336x280) on my site, and I would like to test with a medium rectangle (200x250).

I first created a new AdSense Channel for the medium rectangle to track the results and a medium rectangle AdSense Ad Unit to which I assigned the newly created AdSense Channel.

Ok, I created a new channel, a new Adsense unit and connected the ad unit to the channel.

Then I created a second creative for my medium rectangle inside the Line Item which serves the Ads inside my first posts.

I don't use a line item for servings my big rectangle.
I just created that ad unit in my inventory, and serve that ad unit trough the generated tags.

I only use orders and line items to let Adsense compete with external networks.

It is not completely clear how I should proceed to set up a split test ..
Should I treat the big rectangle as an 'external network', and setup an order and line item for it ?

Thx for any advice!

Originally Posted by pixar

Question:
These can be channels with no connection to Adsense ads, with the only purpose to create channels for the ads shown trough DFP ?

You can't attach adsense channels to DFP Ad Units without AdSense.
Use the DFP Reporting tools for statistics on DFP Ad Unit performance.

Originally Posted by pixar

I don't use a line item for servings my big rectangle.

If you want to run AdSense in a Split Test you need to set up AdSense as Line Items.
There is no other way. The build in AdSense option is a fall back.

I have setup Adsense as Line item, and added 3 creatives for a split test:
Big Rectangle, Text+images
Big rectangle, Images
Medium rectangle, Images
However, the medium rectangle does not show ad impressions.
The ads are divided between the two big rectangles.
Can't you run a split test with 3 creatives ?
Or can't a medium rectange be shown in a big rectangle ad unit ?
Thx

You can show a medium rectangle in a large rectangle ad unit but not vice versa.
And yes, you can run split tests with as many creatives as you want

DFP Small Business is a nice Tool that provides free Ad serving for web publishers.


DFP Consultant

I used your tutorial to move from OpenX to DFP SB and it worked out fine. There are some things I liked better with OpenX but in general it's been an improvement. The biggest help was your mentioning OpenX terminology and how it relates to terminology on DFP SB. So, perhaps you could include a new section of your tutorial specifically for OpenX users. Lots of folks dumping OpenX for DFP SB.

Hello,


I moved to DFP so that I could use some features that AdSense doesn't provide by itself (Ajax-compatible and Open in New Tab).
I read most of this thread, but I still have some questions.


1) Once I'm just using AdSense ads (no other networks), do I need to worry about Orders and Line Items? Or, I simply create Ad units and Placements? At the moment I'm just using those and the ADs seem showing well so far.


2) Although my AdSense earnings seem increasing, the Channels performance seem frozen. Is this because I have to set "adsense_channel_ids" to my ad units?


3) Some ADs (at least the 468x60 ones) are not returning any AD. They just display a blank space. Other ADs that work well, sometimes they also show a blank space, but not always.
However, with AdSense without DFP, they were always showing ADs. Do you have any clue about what can be the cause of this?


As for the 468x60 ads, in the "Winning line item", they say "Winning line item information not found.".
Most ADs say "AdSense won.".
But, again, I'm only using AdSense in my DFP, so I'm not sure why isn't AdSense "winning" for the 468x60 ads.


Thank you very much!
Nuno