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Thread: How to set up DFP Small Business for serving Ads on your sites

This discussion is about "How to set up DFP Small Business for serving Ads on your sites" in the "Advanced AdSense Publishers" Forum.
Ah you have different orders competing for the same ad unit. Then you need to work ((login for URL)) and define different delivery goals....

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    Ah you have different orders competing for the same ad unit.

    Then you need to work((login for URL)) and define different delivery goals.

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    I'm new to DFP and I'm confused about one thing. How do you get advertisers? In your guide you give details about setting up Orders and Line Items, but I'm unsure as to how I go about getting advertisers. Do they contact you or do you contact them.

    Just wanted to say this is a fantastic site and I'm happy that I found it!!!

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    Quote Originally Posted by krystal56 ((login for URL))
    How do you get advertisers? In your guide you give details about setting up Orders and Line Items, but I'm unsure as to how I go about getting advertisers. Do they contact you or do you contact them.


    That is a challenge every Website owner has to face on its own.
    There are several ways to approach this:

    1) Advertisers ask you.
    2) You ask advertisers.
    3) You contract someone to bring you advertisers.
    4) You use advertising networks like AdSense

    Most of us will use a combination of the above options.


    To 1) Make it easy for advertisers to contact you by providing contact details, provide them with basic statistics and a Mediakit. However you will most likely only be contacted if you reach enough people with your website and become known in your niche.
    To 2) This is hard work and I made the experience that the time spent is not worth the outcome but that might differ for different websites and niches.
    To 3) This is what I did too. I have an exclusive contract with a big advertising marketer. They have the biggest health vertical in Germany. The downside is that I have to split earnings with them. Next to AdSense this is a nice extra income without me working for it.
    To 4) The easiest way and most likely the best for 90% of all small to medium sized websites. The good thing is that you can run any combination of these 4 options

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    Default How to set up AdSense using DFPs build in AdSense Option

    How to set up Google AdSense using DFP Small Business build in AdSense option

    It is time for a new Chapter of my DFP Small Business Tutorial.
    In the Chapter ((login for URL)) I told you how to set up AdSense as a Third Party Creative. I choose this way because the build in AdSense Feature of DFP didn't offer all the functionality that AdSense provided. However things have changed.

    The build in AdSense Feature of DFP now provides everything we need to set up AdSense without the need for creating a lot of line items and creatives and still have the full functionality of the old set up.

    So how to use the build in AdSense Feature to display AdSense on your website.

    I assume you already set up DFP Small Business to serve Ads on your website which means you created Ad Units and implemented the tags into your HTML source code.

    If you did not do that please read:
    ((login for URL))

    Now go to your Inventory Tab in DFP and select the Ad Unit you want to display AdSense.
    Click on override next to "AdSense inventory settings - Disabled" and check the checkbox before "Maximize revenue of unsold and remnant inventory with AdSense".

    This interface should look familiar to you now. Make your AdSense Settings and Styling Settings and click Save.

    Now your Ad Unit will serve AdSense Ads on this Ad Unit.

    BUT even though AdSense is served now we still don't have a Channel attached to the AdSense Ad yet. This was the main reason for me to suggest my first method.
    But fortunately there is a way to attach a channel (or other attributes) to AdSense via DFP Tags.

    DFP Small Business Help states:


    Can I override AdSense attributes in the tags on my page?

    Yes. You can pass page- or unit-level AdSense setting overrides when tagging your pages:

    • GA_googleAddAdSensePageAttr("param", "value") Use this tag to override AdSense parameters for all the ad units on the page.
    • GA_googleAddAdSenseSlotAttr("unitname", "param", "value") Use this tag to pass AdSense parameters for a particular ad unit. If both a unit-level and page-level setting exist, the unit-level setting would override the page-level setting.

    You can override the following parameters:

    • Border: param = google_color_border
    • Title: param = google_color_link
    • Background: param = google_color_bg
    • Text: param = google_color_text
    • URL: param = google_color_url
    • Alternate ad URL: param = google_alternate_ad_url
    • Ad unit (text, image, text/image): param = google_ad_type
    • Corner style: param = google_ui_features
    • Channel: param = google_ad_channel
    So how do we attach an AdSense Channel to our Ad Unit?

    First you need to create your Custom Channel in AdSense for this specific Ad Unit.
    Login to AdSense, go to "My Ads > Custom Channels".

    If you did not create your custom channels yet this is the time to do so.
    Read this for more information on AdSense custom channels:
    ((login for URL))

    Next to the channel name for your AdSense Ad Unit you find the Channel ID which is a 10+ digit number, not it down.



    Now we need to edit the DFP Small Business Ad Unit Tag that we implemented in our website header to add the custom AdSense Channel to our Ad Unit.

    You now have to options
    1. you can attach one or more AdSense Channels to all Ad Units on the page by using: GA_googleAddAdSensePageAttr("param", "value")
    2. or you can attach a channel to each Ad Unit on a page individually by using:
    3. GA_googleAddAdSenseSlotAttr("unitname", "param", "value") (recommended)


    The unitname is your DFP Small Business Ad Unit name e.g. PatFra-LR-1P-Threads-First_Aid from my example given here:
    ((login for URL))

    param is: google_ad_channel

    and value is the AdSense Channel ID you noted down earlier.

    So your DFP Small Business header Tag should look like this:

    Code:
    Please ((login for URL)) to see this code!
    If you want to attach multiple channels to one Ad Unit use commas to separate them:

    Code:
    Please ((login for URL)) to see this code!
    Now your DFP Small Business Ad Unit serves AdSense whenever there is no other creative to be served and AdSense is tracked by custom channels.

    This way you don't need to create line items and orders for each of your websites and AdSense Ad Units which should save you a lot of time.

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    Default How to make AdSense compete with your other Ad inventory in DFP

    How to make AdSense compete with your other Ad inventory in DFP Small Business

    I assume that if you are reading this chapter you are not only serving AdSense via DFP but instead have other Advertising campaigns that you run.

    So how can you maximize the revenue of your Ad Inventory using the build in DFP AdSense feature?
    Easy, make AdSense compete with your other inventory.

    This means that you can set up DFP so that it will only show AdSense if the AdSense Ad showing actually has a higher CPM then your other Ads in competition for a specific Ad Unit.

    To do that you first need to set up the build in AdSense feature for your DFP Ad Units:
    ((login for URL))

    If you previously used my initial approach and created a separate line item for each AdSense Ad Unit you unfortunately have to disable them all and set up your DFP Ad Units for using AdSense like I described in the link above.

    Now you need to know that only Line Items of the following Type can compete with AdSense:
    • network
    • bulk
    • price priority
    • house


    You'll find an explanation of the different priority types here:
    ((login for URL))

    So if you want your alternative ad inventory to compete with AdSense you need to make sure the line items are set to one of the above types.

    Now you just need to set a CPM price for your line items and as soon as you did that AdSense will compete with your other ad inventory and will only show if the CPM price the AdSense Ad gets is higher then your previously set CPM price.

    You can set the CPM price by clicking on a line item you want to compete with AdSense then click on the Settings Tab and enter the CPM price into the Rate field. Click save and you are done

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    StarBug thanks for the clear instructions and your experience with DFP. Today I followed much of your guide and got DFP working on my site.

    One issue I found or have no answer for:

    I have several sitewide spots within my website. I noticed with DFP is it impossible to have the same ad spot running on a page. The place where the 2nd ad spot appears will be blank. Does anyone know how to work around this or are we honestly not able to repeat spots on a page?

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    Of course this is possible
    In your line item settings set "Display creatives" to "as many as possible"
    That should do the trick unless I misunderstood your problem.
    Then you need to explain again what you did and what your problem is exactly

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    I just wrote a new chapter of my tutorial. Go check it out:

    ((login for URL))

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    Hi StarBuG,

    thanks for this great guide. I tried to implement AdSense into DFP by using your new setup. Unfortunately the ad units on my site stayed empty. Is there any way how I could track down the mistake I made? I ran through your guide twice but nothing changed.

    regards

    Patrick

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    Which AdSense setup Version did you use? The Line Item Version or the build in AdSense Version?

    Do you by any chance use Ad Block?

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