Page 5 of 11 FirstFirst 123456789 ... LastLast
Results 41 to 50 of 101
Like Tree2Likes

Thread: How to set up DFP Small Business for serving Ads on your sites

This discussion is about "How to set up DFP Small Business for serving Ads on your sites" in the "Advanced AdSense Publishers" Forum.
How does one figure out a reasonable CPM? And if you are only serving Adsense through your tutorial does CPM matter?...

  1. #41
    Registered User
    Gender
    ?
    Country
    United States
    Join Date
    04-12-11
    Posts
    20

    Default

    How does one figure out a reasonable CPM? And if you are only serving Adsense through your tutorial does CPM matter?

  2. #42
    Administrator
    Gender
    ?
    Age
    39
    Country
    Germany
    Join Date
    10-27-10
    Posts
    842

    Default

    A "reasonable" CPM is the CPM that advertisers are willing to pay.
    I would check my AdSense RPM (former eCPM) and add 50cent to 1$ for starters.

  3. #43
    Registered User
    Gender
    ?
    Country
    United States
    Join Date
    04-12-11
    Posts
    20

    Default

    Quote Originally Posted by StarBuG ((login for URL))
    First you should claim your site on Google ((login for URL))
    Read more about DoubleClick Ad Planner here: ((login for URL))

    If your currency in DFP Small Business is set to US Dollar you can take part in the DoubleClick Ad Planner Marketplace.

    Therefor you need to set prices for your placements in DFP Small Business.
    The setting is called "CPM in Ad Planner"

    Then check the checkboxes for:

    Offer this placement to advertisers through:
    • DoubleClick Ad Planner


    and your inventory is available in DoubleClick Ad Planner.
    For being available in AdWords I think you need to use AdSense.

    Under AdPlanner when your setting up each of your sites and then it gives you the option to choose advertising accepted. Is it best to list as many sizes as possible to show your flexible?

  4. #44
    Administrator
    Gender
    ?
    Age
    39
    Country
    Germany
    Join Date
    10-27-10
    Posts
    842

    Default

    Are you that flexible?
    I can't/won't implement all available ad formats.

  5. #45
    Registered User
    Gender
    ?
    Country
    United States
    Join Date
    04-12-11
    Posts
    20

    Default

    probably only within the post content..if it wrapped around text I would think so...not however for my homepage.

  6. #46
    Registered User
    Gender
    ?
    Country
    United States
    Join Date
    04-27-11
    Posts
    10

    Default

    I hope this hasn't been answered yet. Here's my dilemma. I have multiple ad networks, and certain ones I want "prioritized" or to show more than others. So say I have Adsense, X network and Y network all for a single ad unit. Is it possible to make each of them show up a percentage of the time? I.E. Adsense 60%, X 30%, Y 10%. I saw the percent of remaining inventory so I'm not sure if I would use that or not (I'm afraid if this is wrong and I do it that I'll have a lot of blank spots popping up). Or if this is even possible. :/

  7. #47
    Administrator
    Gender
    ?
    Age
    39
    Country
    Germany
    Join Date
    10-27-10
    Posts
    842

    Default

    In your line item settings set "Rotate creatives" to weighted and save.

    After that go to the creatives of this line item and you'll see that the "Weight" option changed from N/A to a number. Here you can edit the weight for each creative. If you set one creative to weight 1 and one to 10 then the second one will be shown 10 times more often.

  8. #48
    Registered User
    Gender
    ?
    Country
    United States
    Join Date
    04-27-11
    Posts
    10

    Default

    Quote Originally Posted by StarBuG ((login for URL))
    In your line item settings set "Rotate creatives" to weighted and save.

    After that go to the creatives of this line item and you'll see that the "Weight" option changed from N/A to a number. Here you can edit the weight for each creative. If you set one creative to weight 1 and one to 10 then the second one will be shown 10 times more often.
    So even if the creatives are in different orders, this still holds true?

  9. #49
    Administrator
    Gender
    ?
    Age
    39
    Country
    Germany
    Join Date
    10-27-10
    Posts
    842

    Default

    The order the creatives are displayed in the line item settings has nothing to do with the display order.
    The "Type" and "Rotate creatives" Setting for line items are the settings which determine display order

  10. #50
    Registered User
    Gender
    ?
    Country
    United States
    Join Date
    04-27-11
    Posts
    10

    Default

    Either we aren't on the same page or I'm just not understanding this. So this is what I have

    Adsense (order) -> ATF LR Gst (Line item) with targeting to "ATF LR Gst" -> 1 creative (to make this simple)
    YieldBuild (order) -> ATF LR Gst (Line item) with targeting to "ATF LR Gst" -> 1 creative

    These creatives are in totally different orders but are targeting the same ad unit. So should I still make each of the line items "weighted" and edit each creative accordingly and will that give the desired affect I'm looking for? I just figured the "weighted" items only for creatives in the same line item.

    Or am I just doing this totally wrong :/

Page 5 of 11 FirstFirst 123456789 ... LastLast

Search Cloud:

how to set up dfp small business for serving ads on your sites

dfp for small business questions google adsense

using dfp small business tutorial

dfp how to

dfp tutorial

http://www.adsenseexperts.com/advanced-adsense-publishers/set-dfp-small-business-serving-ads-sites-t77.html

http://www.adsenseexperts.com/advanced-adsense-publishers/set-dfp-small-business-serving-ads-sites-t77.html#axzz21CwIpjvR

dfp small business guide

DFP Small Busines

Setup Google DFP

Like It?
Share It!









Follow AdSenseExperts.com on Twitter