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Thread: How to set up DFP Small Business for serving Ads on your sites

This discussion is about "How to set up DFP Small Business for serving Ads on your sites" in the "Advanced AdSense Publishers" Forum.
Which Networks are you talking about? AdSense should be by far the best paying Network. There are only very limited settings where AdSense is not ...

  1. #31
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    Which Networks are you talking about?
    AdSense should be by far the best paying Network.
    There are only very limited settings where AdSense is not the best paying.

    But yes, I would only serve your best paying Network when your sold Advertising
    is not displayed. Or what you could do is set up an alternate URL for AdSense which
    serves a html page with your second network ad code in case that AdSense can't deliver
    an AD. But I doubt that you'll find a case where you would need a third backup network.

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    I've had very little luck with Adsense so it's at the bottom of my chain. I use a number of different CPM ad networks.

    I read your post on cascading. Is this the method used if I want to default back to DFP?

    What I am looking for is DFP to look at all my ad networks and pull the highest-paying ad.
    Last edited by jfuqua; 01-21-11 at 22:42.

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    That is not possible because DFP is just an AdServer.
    It works with AdSense because DFP and AdSense are both from Google but
    competing third party Ad Networks with it based on real CPM or CPC is not possible,
    as far as I know. But you can ask in the DFP Help Forums to see if anyone has an Idea:
    ((login for URL))

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    Thanks again.

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    Hi! First off Thank you so much for taking the time to write this forum. Very helpful. I am about to start using DFP on my site and I have a few questions regarding setting up my Google Adsense using DFP. My first question is:

    1) When implementing the inventory ad units should I enable the Google Adsense Inventory setting for all the Google Adsense ad units I implement?

    2) Above you state that I have to go into my adsense account and get the code for every Adsense ad unit and paste the code in the snippet box. Where is this snippet box?

    I look forward to hearing from you.

    Thanks,

    Nick

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    Quote Originally Posted by Nick ((login for URL))
    1) When implementing the inventory ad units should I enable the Google Adsense Inventory setting for all the Google Adsense ad units I implement?
    No.
    The option below for AdSense inventory settings can be ignored
    (should be turned off) because it only offers a very limited functionality
    to customize and we are going to set up our AdSense Campaign later.
    You'll most likely lose money if you use this option and not set up
    an AdSense campaign like I will describe later.
    ((login for URL))

    Read this for how to set up Adsense with DFP:
    ((login for URL))


    Quote Originally Posted by Nick ((login for URL))
    2) Above you state that I have to go into my adsense account and get the code for every Adsense ad unit and paste the code in the snippet box. Where is this snippet box?
    It is the box which you see when you create a "line item" and select "third party >>"

    Hope this helps

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    I'm a total newbie when it comes to DFB and therefore I have what could be silly question.

    When not using Adsense,
    Does DFP help you to find new advertisers from who you have to create new orders for? or you have to find the advertisers some other way on your own...

    thanks in advance

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    First you should claim your site on Google ((login for URL))
    Read more about DoubleClick Ad Planner here: ((login for URL))

    If your currency in DFP Small Business is set to US Dollar you can take part in the DoubleClick Ad Planner Marketplace.

    Therefor you need to set prices for your placements in DFP Small Business.
    The setting is called "CPM in Ad Planner"

    Then check the checkboxes for:

    Offer this placement to advertisers through:
    • DoubleClick Ad Planner


    and your inventory is available in DoubleClick Ad Planner.
    For being available in AdWords I think you need to use AdSense.

  9. #39
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    Can you explain exactly what the benefits are for not using the built in Google adsense? I am guessing you weren't referring to the limited functionality of how the ad LOOKS because I pressed OVERRIDE and it gave me the option to customize how the adsense ads looked.

    And on Ad Planner how does a person figure out what a reasonable CPM is? If you don't set a CPM do the ads not still compete and give you the higher offer?

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    They updated the AdSense Settings in DFP recently with more options in regards to the layout however you still can't assign channels to Ads which makes detailed tracking impossible.

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