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Thread: Myth? DFP Adsense increases once you delive a 10% higher house ad

This discussion is about "Myth? DFP Adsense increases once you delive a 10% higher house ad" in the "Advanced AdSense Publishers" Forum.
Your Rectangle has a regular cpm of 10 $. You deliver the banner from dfp-activate-adsense (inhouse). -> You get a cpm of 10$ Now, the ...

  1. #1
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    Default Myth? DFP Adsense increases once you delive a 10% higher house ad

    Your Rectangle has a regular cpm of 10 $.
    You deliver the banner from dfp-activate-adsense (inhouse).
    -> You get a cpm of 10$
    Now, the myth:
    Your Rectangle has a regular cpm of 10 $.
    You deliver the banner from dfp-activate-adsense (inhouse).
    You create any house campagin (the ones that compete with inhouse adsense) of 11$
    -> You get an adsense cpm of 11$
    So, the myth has to be right as adsense competes with house campaigns. The question remains, if adsense delivers most of its banners (90%+ delivery of adsense, 10%- of house campaign).

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    I don't really get what your "myth" is.

    If you set the CPM to 11$ then AdSense will
    show Ads that generate an eCPM of 11$+.
    However the higher you set your CPM the less
    Ads AdSense can deliver.

    Can you specify your question plz

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