Thread: Myth? DFP Adsense increases once you delive a 10% higher house ad

Your Rectangle has a regular cpm of 10 $.
You deliver the banner from dfp-activate-adsense (inhouse).
-> You get a cpm of 10$

Now, the myth:

Your Rectangle has a regular cpm of 10 $.
You deliver the banner from dfp-activate-adsense (inhouse).
You create any house campagin (the ones that compete with inhouse adsense) of 11$
-> You get an adsense cpm of 11$

So, the myth has to be right as adsense competes with house campaigns. The question remains, if adsense delivers most of its banners (90%+ delivery of adsense, 10%- of house campaign).

I don't really get what your "myth" is.

If you set the CPM to 11$ then AdSense will
show Ads that generate an eCPM of 11$+.
However the higher you set your CPM the less
Ads AdSense can deliver.

Can you specify your question plz