Everything I'm about to tell you comes from our data – and a lot of it.

At AdNgin we created a platform that allows our users to test their adsense units and increase their revenue. We serve over 5 million daily impressions across the world and through various niches.

When we crunch that data, what we found is that the one metric that has a a direct correlation to increased CPC is an increase in CTR. If you increase CTR you are likely to increase CPC.

Not convinced? Want to see how we did it? Check you the blog post