Thread: Image vs Text ADs - Brainstorming

Thanks for the tips guys, when I get a chance I'm going to change as many of my ads to text and image and I'll report back any changes

Originally Posted by StarBuG ((login for URL))

Why Image only?

Allow both image and text Ads and let google decide on which page which Ad
earns you the most. Image only will most likely cost you money unless you run
very graphic heavy websites.

StarBuG

Just to see what happens... won't know for sure unless I try.

Make a 3 split test.

One Ad with image only, one ad with image&text and one ad image only.

Let them run for 4 weeks and see which earns you more.

4 weeks? I see you've mistaken me for someone with patience...

It's hard, I know.
But in the long run it's better to test longer because AdSense has a lot of fluctuation on its own and you might misinterpret the results and come to the wrong conclusion.

It pays to know how the monster works from the inside. It pays to watch those boring Adsense videos from Google's beer gut employees on youtube ((login for URL)). I don't trust Google very much in other areas like their site ranking algo. etc, but I believe they do have our best interest at heart when they give adsense suggestions. I happened to ignore many of their same "dude you are leaving money on the table" emails for years and the minute I took action my earnings jumped 150%. Image and txt ads have been a blessing for my site. Earnings have kept rising since then. I'd say give them a try with interest based advertising and third party advertising on as well as section targeting implemented.

On September 2nd 2010 I activated image ads for all my Ad placements so that all show Image&Text.

Here are some statistics:

August 2010: 0,9% of all my impressions were image Ads or Rich Media Ads
September 2010: 4,51% of all my impressions were image Ads or Rich Media Ads
Oktober 2010: 5,8% of all my impressions were image Ads or Rich Media Ads
November 2010: 10,43% of all my impressions were image Ads or Rich Media Ads

Since August the overall eCPM (RPM) raised about 167%
Since August the eCPM (RPM) for Image and Rich Media Ads raised about 565%

So this looks very promising.

After reviewing my statistics I made a very interesting discovery.

Read this for more information:
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