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Thread: Use different Formats

This discussion is about "Use different Formats" in the "Advanced AdSense Publishers" Forum.
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  1. #1
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    10-30-10
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    Default Use different Formats

    Hi,
    i like to share some experience.
    I used:
    ((login for URL)) (with Large Rectangle (336x280))
    and
    ((login for URL)) (with Leaderboard (728 x 90))

    To see what is better i stay with the welcome Message (i think its´s on of the best)
    But instead of the second post i use:
    ((login for URL)) (with Large Rectangle (336x280))

    So what happens:
    The CTR goes up but the revenue goes down.
    I think it is good to have different formats. My second solution has all Ads in the same format (336x280).
    I think not all Advertisers have Ads in every Format (for Image Ads).
    So i think it is helpful to use all main Formats somewhere on the page, if possible with the design.

    best regards
    Christian

  2. #2
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    10-27-10
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    842

    Default

    Use a medium Rectangle for the first post and activate image&text ads for it.
    The CTR will be lower but the eCPM will be much higher

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