Thread: Using DFP Small Business for opening AdSense in a new window

Hi

If you use DFP Small Business to serve AdSense Ads (served with Priority "Network")
you can set it so that AdSense Ads open in a new window.

For how to use DFP Small Business as your AdServer read this:
((login for URL))

The setting for opening AdSense in a new window when serving AdSense via
DFP Small business is here:

Click on your Inventory Tab and select "Network settings". Select "Target window"
to "_blank" for opening them in a new window and "_top" for AdSense open in the same window.

ATTENTION:
Even though you are using a Google Product to serve your AdSense Ads you are still bound by
the AdSense ToS. And it is Google AdSense policy that you are not allowed to open AdSense Ads in a new window

((login for URL))


So after I found this setting causing my AdSense Ads to open in a new Window I set it back to
"_top" to comply with AdSense ToS.

I strongly suggest you do the same if you are using DFP to serve your AdSense Ads!

So what should we make of ((login for URL))?

Your link is talking about general link behaviour.
It does not apply to AdSense Ads.

I set mine to open in the same window again
to comply with the AdSense ToS.
Better safe then sorry

I read:

"You can use the same method described above on an AdSense ad unit to force the ad to open in a new window.".

In the German AdSense support forum a google employee stated:

In addition to target = blank I would like to stress that this is only permissible if you have not only run AdSense for that ad space. So, create a display area for the sole purpose, to open AdSense ads in a new window is a violation of AdSense policies to which even the Google Ad Manager users are bound.

Well, you don't even have to create an ad unit for your ads to show on a new window.

Just setting the target window on network settings to "_blank" on your DFP account will magically change your adsense ads to start being served with the target="_blank" link without having to change a single line of javascript code.

You are definitely not violation of their TOS for changing the code because you are not changing any, not you are even creating an ad unit for the purpose of serving ads on a new window.

I've actually been looking around their 'terms and conditions' here ((login for URL)) and I can't find any place where it's mentioned that ads should not open in new window, mainly I guess, because the only way to allow such a thing would be by intentionally modifying the page's coding to change the ad behavior.

Interestingly enough, using the 'target window' option on DFP will do such a thing without you changing anything on the adsense side, and maybe even without you realizing. You would think if Google was very serious about this they wouldn't allow such an option at all.

If Google decides to punish you for doing what they do not like you're in trouble, and in a worst case scenario you'll lose your account. And as things stand, even if you are right you'll lose when Google says you're wrong.

I agree with Starbug, it's better to be safe then sorry.

Think about this: What do you win by opening ads in a new window/tab?

Originally Posted by Dogs and things ((login for URL))

Think about this: What do you win by opening ads in a new window/tab?

I have a photo editing web app and having the user click on my adsense ads means that the user will lose all the work performed if the ad opens on the same page.

Same page adsense target works fine if your page content is static, because the user can simply go back with the browser to find the same content. With dynamic content though, this is highly undesirable...

See the statement of a Google Employee I quoted above.

I would not want to risk my AdSense account for that.
But if you are currently using it this way why not make an inquiry to Google Support via Email and ask them if it is ok.
Then we have it in writing.

Guten Morgen Deutschland,

StarBuG, do you happen to know what's the support email I should use for this?

I can see where google is coming from with forbidding target ="_blank". Five years ago this would have meant opening a new window and with the slower internet speeds more loading times and certainly higher chances of losing the customer. But these days most browsers will just open a new tab and with current internet speeds everywhere and most landing pages designed to be quick it's just a seamless experience. Virtually all other networks do target="_blank" after the users click.