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Thread: Is it just the Christmas season or are all the changes paying off

This discussion is about "Is it just the Christmas season or are all the changes paying off" in the "Advanced AdSense Publishers" Forum.
Hi I know that the 4th season is the one season where Advertisers spend the most of their advertising budged however compared to October my ...

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    Frage Is it just the Christmas season or are all the changes paying off

    Hi

    I know that the 4th season is the one season where
    Advertisers spend the most of their advertising budged
    however compared to October my overall earnings
    (if they keep continuing this way for the whole December)
    increased about 160%.

    I really hope that the drop in January is not that high.

    How are your earnings increasing this Christmas season?
    Did you prepare your Ad placements to be ready for all the
    extra advertising money to be spend on your site?
    ((login for URL))

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    Well I've had my record month in may 2010, I don't think I can beat it anytime soon, christmas or not.
    The reason being that the sites who made me reach this record have since been penalized by Google in june, it was a worldwide cleaning up, so not only targeted at me, and then once again on 21st october 2 of my high traffic sites have been hit by the worldwide google change (Alexa blog posted about it, we don't know why, but it happened for a lot of sites) and since then have lost 80% traffic overnight.

    But despite this drawbacks, my earnings are still very satisfactory and yes I believe december will be better than november. Probably will also beat september/october.

    I've found two big things in the year is the xmas season and also motherday, they generate high volumes of traffic if you cater for the need of people during those seasons. But of course we can't rely only on those 2 events, but they must not be ignored since they come back every year, it is always a good, welcome, increase of earnings.
    Do you really need traffic? Where to? What for? If you really do need traffic then stop messing around!
    Advertise on my sites today: She Told Me & Best Reviewer : 200,000+ UV / Month

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    The thing is, I don't get more traffic (ok I always do but it is steady)
    My CTR went up around 0,3% in the last five days with an eCPM
    increase of 1+ EUR. Every new day is setting a new high.

    It was the introduction of the medium rectangle which I started to
    test (50:50 split) with my large rectangles in the content 5 days ago.
    Yesterday I replaced all my large rectangles in threads to medium
    rectangles because they perform so much better right now.

    Read more about my changes here: ((login for URL))

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