When Carz started to see their AdSense earnings plateau they naturally decided to take action and approached AdNgin. With a strong focus on improving ad revenue while also nurturing a comfortable user experience, AdNgin’s multi-arm bandit testing platform was a perfect fit for Carz.
For Carz, their experiments provided an overall increase in revenue of 22% and CTR went up by 17%. They continue to see increased revenue by using AdNgin’s platform to test their page setup. If you’d like to see it in action, you can visit their website and refresh your browser to observe the change in ad location, sizes, color palettes (for text ads), and much more.
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- 11-03-15, 14:19 #1yayabobiGuest
How Carz Increased AdSense CTR by 17% and Earnings by 22%
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