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Thread: Adsense CPC and CTR issues??

This discussion is about "Adsense CPC and CTR issues??" in the "Advanced AdSense Publishers" Forum.
I lot of publishers face issues with having low CPC and CTR , so Let me tell you this. Adsense Ads don't use CPC or ...

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    Registered User waqar's Avatar
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    Default Adsense CPC and CTR issues??

    I lot of publishers face issues with having low CPC and CTR , so Let me tell you this.

    Adsense Ads don't use CPC or CTR as their algorithm stats

    I repeat they don't use these stats they are for you and me to understand, then what does Adsense uses?

    Adsense uses, RPM , which is a bit scientific thing.

    If CPC would go higher if CTR for your website is low and CTR would go high then CPC goes low?

    So fixing this issue is important in order to get perfect revenue from Adsense

    Best of Luck ,

    Any Questions leave a reply
    You can Hire me On Elance for optimizing your Adsense ads

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    Registered User samazgor's Avatar
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    We get 68% of revenue from what advertiser paid.
    CPC, CPM, CPA etc vary on keyword value and geo location and also on user experience.
    If someone buy a product after clicking your ads you may get high revenue.

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    ...."Best of luck"? Is luck that thing we do several hours a day, seven days a week? LOL
    I think I have an example, recently I have removed Adsense from webpages that were not performing, and placed a different advertiser on those pages. I knew this would increase my overall CTR, and thought that would make my site more appealing to advertisers. Obviously, the impression decreased, as such my overall performance decreased. Do you think this may be because the impressions have changed?

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