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Thread: Different strategies to use AdSense Channels

This discussion is about "Different strategies to use AdSense Channels" in the "AdSense Statistics and Channels" Forum.
Hello everyone, today I want to expand on the topic of Adsense Channels and talk about different strategies on using channels to track your results ...

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    Idee Different strategies to use AdSense Channels

    Hello everyone,

    today I want to expand on the topic of Adsense Channels and talk about different
    strategies on using channels to track your results and optimize your Ad placements.

    There are many different strategies for using adsense channels.
    In this thread I want to discuss two different approaches on using adsense channels.

    Approach 1: Track each single Ad Unit
    Approach 2: track different ad formats and placements


    Approach 1:

    You can track each single Ad Unit on each of your sites separately.
    If you only run one website this shouldn't be to hard to do. If you have multiple websites
    this approach requires a complex naming system for your adsense channels to make an
    effective use out of your statistics.

    If you want to know how I utilize adsense channels with Approach 1 and get an example
    for a complex naming system read: ((login for URL))

    Let's say you run a Blog Website as your only website and you have 4 main categories
    for topics on which you write about. And let's say you have 3 Ad Units on each page.
    1. one large rectangle (336x280px) at the top below the Blog entry title
    2. one medium rectangle (300x250px) below each Blog entry
    3. one Square (250x250px) in your Blog navigation


    You can now create 3 Channels for each single Ad format.

    However to give you much better statistics on your earnings and how users interact
    with your Blog I would suggest that you create 4 different channels
    for each of your ad units representing each of your four categories on your Blog.

    Name them something like this: Category - Ad Unit - Placement

    Example:
    "Category 1 - Large rectangle - below title" and
    "Category 1 - Medium rectangle - below Blog entry"

    Of course you need some sort of programming that makes sure you only show Ads with
    the "Category 1" channel on Blog entries in Category 1. Alternatively you can enter the
    Ad code manually for each Blog entry but that would be much work and I would not
    recommend this.

    This way you can see which topics on which categories earn you the most and focus on
    writing more content for those categories. Another advantage of categorizing your
    Adsense Ads is that you can make better use of adsense placement targeting.

    Here you find more information on
    ((login for URL)).

    I am using this approach to track all my Adsense Ads and I am quite satisfied with
    the statistics I get from this.


    Approach 2:

    You can track different metrics like ad size, ad location, category and placement by
    assigning different channels for each metric to your ad units.

    Currently you are allowed to assign up to 5 channels to each single ad unit.

    Approach 1 uses one channel for each ad unit and tracks different metrics by coding
    them into the channel names. This approach makes use of the option to add more
    channels to a single ad unit by creating separate channels for each single metric.

    Let's take the example for your Blog website we used in Approach 1:

    We now create separate channels for the different ad formats we used in our example Blog:
    • "336x280" - the large rectangle format
    • "300x250" - the medium rectangle format
    • "250x250" - the square


    Then we create two channels for the placement:
    • "ATF" - Above the fold for all ad units in the main visible area
    • "BTF" - Below the fold for all ad units where the user has to scroll down to see them


    We can also create three channels for the ad location:
    • "Left Side" - for all ads on the left
    • "Middle" - for all ads located in the middle of the page
    • "Right Side" - for all ads located at the right side


    Then we can create 5 channels to represent the different categories
    • "Homepage" - All ads that appear on the homepage/index page (these ads are specifically interesting to some advertisers for placement targeting)
    • "Category 1" - All ads that appear on entries in category 1
    • "Category 2" - All ads that appear on entries in category 2
    • "Category 3" - All ads that appear on entries in category 3
    • "Category 4" - All ads that appear on entries in category 4


    Now we create different Ad units and assign them different channels.

    For example we now create the ad unit "Large Rectangle" that we want to place below
    each Blog entry title for all Blog entries in Category 1.

    We now assign them these for channels:
    • 336x280
    • ATF
    • Middle
    • Category 1


    And then we create a second Ad unit for a "Medium Rectangle" that we want to place
    below each Blog entry for all Blog entries in Category 2.

    We assign them these for channels:
    • 300x250
    • BTF
    • Middle
    • Category 2


    You need to create new Ad units for each single ad location you want to place ads in
    and assign the corresponding 4 channels to each of those ad units.

    With these different channels we are now able to track all the interesting metrics and
    compare them to optimize our adsense results.

    For example you can compare the performance of the large rectangle (336x280px) with
    the medium rectangle (300x250px) and the square ad unit (250x250px) by comparing the three channels with each other.

    Or you can compare the performance of your ads in the different categories by selecting
    the 4 category channels.

    Or you can compare how well ad units perform based on their location by comparing
    ad units above the fold with below the fold.

    With these metrics you can now optimize your Ad inventory.
    Let's say you see that your large rectangle ads (336x280px) perform way better then
    your medium rectangle (300x250px) and the medium rectangle way better then
    your square ad unit (250x250px).

    If you know that you can replace your square ad unit with either a large rectangle
    or with the medium rectangle depending on which formats fits your website and the
    ad location best. This way you can increase your revenue easily.


    These are 2 different approaches to using adsense channels to track your results and
    utilize them to optimize your ad inventory. I am sure that there are countless more
    approaches for generating useful statistics to help you optimize your inventory.

    What is your approach on channels?

    StarBuG

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    How important is using the "Targeting" feature in Channels? I always try to make mine targetable but I don't see a difference. It may be because I have no idea what to put in the area to describe it.

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    You can select Channels for Placement targeting.

    AdWords Advertisers are normally only able to target your whole website but if you make channels available for placement targeting then AdWords Advertisers can specifically target these channels which could increase your revenue (over a longer time period)

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    Can you give an example of what a good target description would be?

    Here is one of mine - tell me if this is way off

    Location:
    If its on my homepage as well as other pages I am not sure if I should click the dial that says Homepage or click OTHER and put in multiple pages as to the 'Where"

    Name:
    B_Strats_Home_WS_160_ROS

    Description
    This Wide Skyscraper is 160x600 and appears on every page including the homepage Sidebar, the free Strategy Guides sidebar, and also inside the content area of every Article that we write. When inside the article the text is wrapped around the ad

    Occasionally I put the URL of a page in the description where the can see the location..but because the text area is limited and im not sure if it matters or not..don't know what I should be putting.


    And is it better if your using DFP to create placements and create targets on every channel for every single ad? Or have a few channels that say - ATF ROS - and compile them in...or offer both?

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    Select the most proper location description. If it is homepage only (which some Advertisers are interested in) then select homepage. If it shows on your homepage and several other locations then select multiple locations.
    However think about creating an ad unit with separate channel for your homepage only

    It is much more effective to create several ad units with different channels for different locations.
    Not only for placement targeting but for your statistics and further optimization work.

    ((login for URL)) is hard work but it pays of.

    AdWords shows example URLs to Advertisers so don't bother putting example URLs in your description, it is a waist of characters.

    Regarding placements for DFP I only have packages like ATF ROS or Ads targeted to specific areas.
    If Advertisers want to target a specific Ad Unit they can do that via AdWords Placement Targeting.

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    Default Individual channels with new Ad Units?

    Hello, I understand what you are explaining about channels. Nine years ago I did the same thing. The problem is that I had to create an Ad Unit for each channel. Then, I had 32 webpages with Adsense and had to create 32 x 5 = 160 Ad Units.
    As such, revenue significantly decreased due to the number of Ad Units. Now I have almost 200 webpages with Adsense, so my question is...do you know how I can create individual channels without creating more Ad Units?

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