My ecpm is 0.57. I have been reading people have been getting as high as $50 for their sites. A few days ago I decided to use openx and chose this option(If the cpm is more than 3.00, openx can show its own ads). To my surprise, I have been getting really good results. They have been paying me about 3.4 cpm so far and its way better than what adsense is paying me.
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Thread: What is a good AdSense eCPM?
- 11-28-10, 17:04 #1
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What is a good AdSense eCPM?
- 11-28-10, 22:44 #2
- Open Brothel, Thailand
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- 12-08-10, 18:48 #3
There is no "good" eCPM.
It is a calculated value: eCPM = earnings/(impressions/1000)
It helps you to compare the value of an Ad Spot with
prices you would get if you would sell the spot on CPM basis.
The CPM price for an Ad spot (if you would sell it directly) is
depending on your niche and the importance of your site
in your niche. Selling Ads directly is much easier if you are the
"Top Dog" of your niche then if you are a small fish.
When selling Ads directly to advertisers CPM prices ranging from
10-50$ are very common however most likely those prices are
payed to large Publishers, Agencies and Verticals and not
spend on single sites (because it involves to much work
for big Advertisers to manage their campaign over hundreds
of different websites by themselves.)
Regarding your original question eCPM totally depends on the
number of impressions you get and your CTR.
Anyone is able to achieve a 5$+ eCPM if he has 500 impressions a day
and happens to get 2-3 clicks that pay more then a few cent.
However on a scale of a million impressions or more 5$+ eCPM is
a totally different thing.
If you track all your Ad units with separate channels you'll most
likely notice that some Ad units have a much higher eCPM then
others depending on Impressions and CTR of course.
If you just track your website globally you might want to read this:
Different strategies to use AdSense Channels
An overall eCPM of 50 Cent is not much and there are for sure
many ways to improve this. For example try different Ad units,
placements and blending to increase your CTR and with that your eCPM.
But you are exactly on the right forum for this "mission".
Read all the tips here and start working on your Ad inventory.
- Always track your results on an Ad unit level
- Always try to optimize your Ad placements
- Always do 50:50 split tests for at least a few days to see which change works best
- Never stop optimizing
- Work on bringing in more traffic because traffic = money
- Keep visiting AdSenseExperts.com
- Be patient
- 12-11-10, 19:24 #4
I'd be thrilled with a 50 cent eCPM... Sometime's Ive had 2 or 3 cents for 3000 impressions in one day. One day I had flat out zero for over 2000 impressions.- Joe D.
Admin of Joe's Ultimate Off Topic
- 01-08-11, 14:42 #5
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I guess it depends on the country you life or your websites adresses to.