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Thread: Sometimes you can find gems by looking at ad type!

This discussion is about "Sometimes you can find gems by looking at ad type!" in the "AdSense Statistics and Channels" Forum.
to let you know that in ads performance, I have found a gem. On one of my site I have 20% CTR for the page. ...

  1. #1
    Registered User JamesColin's Avatar
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    Blinzeln Sometimes you can find gems by looking at ad type!

    to let you know that in ads performance, I have found a gem.
    On one of my site I have 20% CTR for the page.
    I have analysed each ad unit and found that the first two had a very high CTR for images, but very less so for text.
    For the first ad unit it was like 10% for images and 1% for text. The CPC for images was about 0.1 and about 0.2 for text.
    So it's a no brainer that in this particular case, restricting the ad unit to show only images would be a winner since the RPM of the ad unit would increase for sure.


    It's not the same story for other sites or ad units, sometimes the RPM of the ad unit is about the same for images and text, so in this case it's better to just let adsense show what it wants..

    But in some cases it makes sense to not display text ads (or image ads) when the difference is so obvious in RPM, because everytime a text ad is displayed instead of an image ad, you're losing money, for sure.

    I've implemented that on the first two ad units, and of course the result is increased CTR for the whole page and increased RPM too, that was to be expected.

    Of course before doing that I've looked at the ad type stats for a significant period of time, in fact since start of the year, and the trend was always the same, so it was obvious that this move would be beneficial.


    Usually I prefer to let adsense decides what to display, and although I'm happy to have found this particular case for optimization, I feel adsense should have done it by itself and stopped showing text ads when it sees that for months showing text ads is always earning less in those ad units.. Adsense should be a little more clever when deciding what ads to display in particular ad units.
    Do you really need traffic? Where to? What for? If you really do need traffic then stop messing around!
    Advertise on my sites today: She Told Me & Best Reviewer : 200,000+ UV / Month

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    Congrats.

    Watching your stats is important.
    And the more fine tuned your stats are the better decisions you can make

    I suggest reading: ((login for URL))

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    Registered User Dogs and things's Avatar
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    It's a pity we can´t control what type of image ads we show.

    Some pay a lot better than other...

  4. #4
    Registered User JamesColin's Avatar
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    Yes it's true, would be nice to have more restricting control because some image types are hardly ever clicked. And the new ad review center is not an option as it is account wide and cannot be controlled by ad unit yet.
    Do you really need traffic? Where to? What for? If you really do need traffic then stop messing around!
    Advertise on my sites today: She Told Me & Best Reviewer : 200,000+ UV / Month

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