When it comes to AdSense interest based advertising or IBA a lot of myths
and speculations are made in regards to its effect on your revenue.
Publishers argued that showing Ads based on the previously visited websites
of a user Ads would not perform as good as content targeted Ads.
What is interest-based advertising?
To clarify this here is an example:Originally Posted by AdSense Help
I once was looking for a birthday present for my 2 year old niece and
after that I was followed by Toy Ads wherever I went for over 2 weeks.
This is interest based advertising.
Can I opt out of interest-based advertising for my site?
This means that your visitors still see interest based advertising basedOriginally Posted by AdSense Help
on their previous browsing history. If a visitor visited a website from an
AdWords advertiser he will see so called re-targeted ads on your site from
this advertiser regardless of your IBA settings.
So how does interest based advertising effect my revenue?
This question was based on speculation until today. Since today you can now see in your
AdSense reports how interest based advertising performs on your website.
Previously these were included in contextual earnings.
Now if you want to see how much you're earning from IBA, here's how:
- Under Performance tab, click on the 'Accounts by entire day' drop down
- Click 'Targeting types' under this drop down
- In the column drop down select 'Ad requests' instead of "page views'
You should see data broken out by contextual, IBA, and placement.
My stats for January from the new report are very promising:
CPC prices for IBA are 164% higher then for contextual ads
RPM are 338% higher for IBA then for contextual ads
For those of you who aren't opted in, I'd highly recommend reconsidering opting-in and tracking the results.
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- 01-22-11, 00:18 #1
Demystifying interest based advertising and its effect on your revenue