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Thread: Incredibly Low CTR & CPC

This discussion is about "Incredibly Low CTR & CPC" in the "AdSense Placements" Forum.
Hi guys, new here! Anyways, I run a website (go figure). Here are our stats from google analytics, for the last 30 days. I understand ...

  1. #1
    OmenGFX
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    Default Incredibly Low CTR & CPC

    Hi guys, new here!

    Anyways, I run a website (go figure). Here are our stats from google analytics, for the last 30 days.



    I understand AdSense is strict as far as discussing specifics relating to your AdSense statistics and what not. I will say that those numbers earned me approximately $360.

    Now I understand that the niche is a factor, but from what I have been reading, that number is fairly low compared to the statistics. Our layout is a typical two column wordpress theme. Currently we are running a Leaderboard in header, a Wide Skyscraper in sidebar, and a Large Rectangle in each individual post. I don't know what else to try, am kind of just looking for any alternative suggestions.

  2. #2
    JamesColin
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    hi, I can't see your google analytics but it doesn't matter much.
    About ad placement you can improve it by analysing the stats of each ad unit.. From what you said and if the most clicked ad unit comes last in your html code, then the cpc (rpm) will be low.
    You should spend some time analysing each ad unit performance and make some changes following your conclusion, then let a few days pass (depending on your traffic) then analyse again and take action again, repeat that process, that's the only way to gain knowledge and optimize your earnings.

  3. #3
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    Without seeing your website my first suggestion would be that you get rid of the leaderboard and skyscraper and use medium rectangles within your content. That alone should at least double to triple your income.

  4. #4
    OmenGFX
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    Thanks StarBuG. Our large rectangle is by far the best performing ad. I will see if I can't find some way to phase out the other sizes in exchange for more rectangles.

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