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Thread: Do you harness the full potential of placement targeting?

This discussion is about "Do you harness the full potential of placement targeting?" in the "AdSense Placements" Forum.
I'm looking but don't see that. - disregard, found it...

  1. #11
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    I'm looking but don't see that. - disregard, found it

  2. #12
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    I went back and checked since July, Google told me that I was already getting good placement ads before setting up the targeting. November was my first month to have almost 1/2 of the placement ads as I've been having but the content ads went way up.

  3. #13
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    So if I understand you right placement targeting on your site has decreased 50% in November?
    What about the eCPM for placement targeted Ads?

    What Ad formats did you made available for Placement targeting?
    Did you put up a good description for your placement targeting channels?
    What about Ad Planer, did you claim your site in Google Ad Planer and added
    a good description as well as making Analytics stats available?

    Normally standard Ad formats like 300x250px, 468x60px and 728x90px
    tend to work better for placement targeting then Ad formats that
    are not market standard. This is due to more Ad inventory being
    available for standard Ad formats.

    But this is where 50:50 split tests utilizing an Ad Server come into play.
    You can only be sure what works best if you constantly test new
    things on your site.

    I for one have always tests running to increase my revenue.

  4. #14
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    To be honest, I haven't heard of Ad Planner so I'm looking into it now. The % of content ads has gone down gradually in October and November but I expected that with the end of the year. I always see the big campaigns end around this time each year.

    I am using the formats you mentioned and put in a good description on the target channels even siting analytic numbers in there along with the common language "this section gets the most traffic, etc."

  5. #15
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    Google DoubleClick Ad Planer:

    ((login for URL))

  6. #16
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    I'm setup in Ad Planner now, thanks

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    I had several times self-aquired high-cpm-campaigners who targeted my site then on adsense to pay only a fraction of our agreement. Be sure to block them on a daily basis as there is not option to moderate them longer than 24 hours. You can only disable or enable website targeting.

  8. #18
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    t also might hurt your earnings if they book you via adsense and not via a high-cpm-ad-company.
    Is there a way to know how much an Adsense advertiser is paying to be on your site.

  9. #19
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    Unfortunately not but you can compare your average eCPM for your premium Ad spots
    with the CPM direct Advertisers would be willing to pay.

  10. #20
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    Those are very encouraging statistics. Having read all the information on this, I have set this up for my best performing site - I am hoping my results will show improvement too!

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