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Thread: Did you take the display order of your AdSense ADs into account?

This discussion is about "Did you take the display order of your AdSense ADs into account?" in the "AdSense Placements" Forum.
Hello This is public knowledge since the beginning of AdSense however I think it is still worth to write a short article about it. When ...

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    Frage Did you take the display order of your AdSense ADs into account?

    Hello

    This is public knowledge since the beginning of AdSense however I think it is still
    worth to write a short article about it.

    When implementing Google AdSense ADs into your website you should take the way
    that Google distributes ADs to multiple units on a page into account.

    The first AD Unit to appear on a Web page (in HTML code, not the visible part) always
    shows the ADs that placed the highest bids. In other words, the higher an AD appears
    on a page (again, in the HTML not the visible part of the page), the more that
    AD is worth.


    Because AD Units that are above the fold tend to get more clicks than those lower
    down the page, you won't usually have to change anything to make sure that the
    ADs that receive the most clicks are those that pay the most.

    If your AdSense Channels however show, that an AD Unit lower down the page
    receives more clicks then the AD Unit at the top you really should move that
    AD Unit up in your HTML.

    You don't monitor each Ad Unit with a separate Channel?
    Now it is time to rethink your strategy. Read this for more Information on AdSense Channels:
    ((login for URL))

    How can you move an AD Unit to the first position in your HTML without changing its
    visual position? The easiest way would be via CSS. To give a solution that works for
    everyone is impossible because every website is different. However I wrote a modification
    for vBulletin which shows how the loading order of Ads can be changed via CSS without
    changing the visible location. You'll find this example here:
    ((login for URL))

    What is your opinion on this?

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    Quote Originally Posted by StarBuG ((login for URL))
    The first AD Unit to appear on a Web page (in HTML code, not the visible part) always
    shows the ADs that placed the highest bids.
    It is a mixture of CPC and CTR of each individual ads, so the ads are ordered by their eCPM.
    At least that's what I always understood.
    Do you really need traffic? Where to? What for? If you really do need traffic then stop messing around!
    Advertise on my sites today: She Told Me & Best Reviewer : 200,000+ UV / Month

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    But that only reflects the value of ADs inside one AD Unit.
    This means the CTR and the Quality of an AD has influence
    on the price the Advertiser has to pay for a click and its
    position on your website. So it is not always the case that
    the first AD in your first AD Unit will earn you the most, it
    could be AD two or three.

    However ADs in your first AD Unit will in nearly all cases earn
    you more then ADs in your second AD Unit.

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    After reviewing my statistics I made a very interesting discovery.

    Read this for more information:
    ((login for URL))

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    Man, this is really great. Will start implementing this now. Thanks again!!
    CreativX - Specializing in custom designed Windows 7 & 8 Themes.

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