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Thread: Is too much blending bad for business?

This discussion is about "Is too much blending bad for business?" in the "AdSense Placements" Forum.
Hello after spending a lot of thoughts about smart pricing which is most likely grained down to the Ad Unit Level on AdSense I came ...

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    Frage Is too much blending bad for business?

    Hello

    after spending a lot of thoughts about smart pricing which is most likely
    grained down to the Ad Unit Level on AdSense I came to the following conclusions:


    • The better Users convert for the Advertisers the more money you will make over time.
    • Users convert better if they click on an Ad Unit because they are interested in what is advertised.
    • Blending is important to make the Ads complement your content and not make them intrusive.
    • Too much blending however could make users see Ads as your content and make them feel "tricked" when they realize that they just clicked on an Ad. They will more likely not convert for the Advertiser.


    Especially the last point is important.
    I run several forums where my main audience is not very tech savvy and therefor don't realize the difference between Ads and Content even though Google places "Google-Advertising" below its Ad Units.

    I just realized that after my brother visited my forum and said
    "OH you have 8 doctors currently online?" and I said "no, that is an AD".

    So I thought about better marking Ad Units more clearly as Advertisement
    and do that consistently over my website. I tried to find the right balance
    between marking the Ads as Advertisement but don't make it so obvious
    that users get repelled from it. This way the conversion rate should go up
    and Smart Pricing should work in my favor.

    For more info about smart pricing read this: ((login for URL))

    This is what I did ("ANZEIGE" is German for "Advertising")



    and for Ads included into the content:



    So far I did not see any changes, neither in CTR nor in eCPM but I just
    did that a few days ago.

    What are your thoughts about this matter?

    StarBuG

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    Registered User Toon's Avatar
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    I think it shows that you care for you users experience, making money from clicks is one thing but you show that you don't want to trick people into clicking them

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    Isn't that the main problem of all people complaining about being "smart priced"?

    They trick users into clicking Ads and when they don't convert for the advertiser
    and the publisher therefor gets "smart priced" they complain.

    We'll see if this approach has a positive effect on my income.
    However I think it will be hard to statistically proof the effect because my
    AdSense stats are always in an uphill trend.

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    Yes, but it's the same issue as "fewer ads = more money?"

    Some say that fewer ads = less CTR but higher CPC

    But does a higher CPC with less clicks result in increased or decreased earnings?

    Same goes with ad blending and smart pricing, are you sure that by having a more favorable smart pricing but less clicks will result in an increased earning?
    I agree with you I'm not sure you can measure that.
    Do you really need traffic? Where to? What for? If you really do need traffic then stop messing around!
    Advertise on my sites today: She Told Me & Best Reviewer : 200,000+ UV / Month

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    I wrote about the "less Ads more revenue" here:
    ((login for URL))

    Also what I noticed is that my eCPM raised a lot since I wrote this,
    however I made so many changes and there is the Christmas season
    as another reason for increased eCPM that I can't really make more
    then an educated guess.

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    Do you have new statistics about the increase of eCPM with the hint "Advertisement"?

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    No specific stats but my eCPM is constantly increasing so in combination with my other
    changes, it did not hurt in the grand scheme of things
    Kolbi likes this.

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    Currently I'm testing it with the "Advertisement" hint and my eCPM decreased a little bit. About 8% less eCPM...

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    Can you put ad links and regular adsense ads close to one another? I know you can't put images next to ad links so how does that work if your ads are showing images?

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    Did you see any change of eCPM since you changed this - you only added "Anzeigen" in the corner or different colors also?

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