Hi ,
I'm trying to figure out what's the best tactic to serve ads on a site where the ad gets about 100K impressions daily from desktop and 140-160K impressions from mobile (total about 250K daily impressions)
Do you think it's better to use the same responsive ad code for both Desktop and mobile view thus giving it more "strength" and increased impressions would result in better ad RPM ?
Or should I use 2 separate responsive ads codes , 1 for desktop and another for mobile ?
Another option is moving to fix sizes rather than responsive, obviously with 2 ad units.
Appreciate your thoughts on this