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Thread: Working better together: Protecting against invalid activity

This discussion is about "Working better together: Protecting against invalid activity" in the "AdSense News" Forum.
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  1. #1
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    Default Working better together: Protecting against invalid activity

    Publishers are the lifeblood of the Internet, and we’re committed to helping you grow your businesses. Last year alone, we shared $6.5 billion with our AdSense publishers. We also invest immense amounts of time and millions of dollars in systems (including sophisticated algorithms and human reviews) that keep ((login for URL)) from appearing on your sites and prevent advertisers from being fraudulently charged for ((login for URL)). When everything is working well, advertisers trust our network and continue to invest in it, which generates revenue for you the publisher, ultimately funding the free content users love.

    But we’ve also heard the stories: publishers finding their accounts suspended or even disabled for “invalid activity” without a clear understanding of why or how to fix it. We know this can be an intensely frustrating, even scary experience. So why does this happen?

    While the vast majority of publishers who sign up for AdSense do so in good faith, unfortunately there are some bad actors out there. As you can imagine, we can’t reveal all the tools we use to keep bad sites and bad traffic out of our network. But sometimes these tools result in good publishers who become a source of invalid activity having their accounts disabled without much recourse. We’re making some changes we think will help fix this:


    • We are considering tenure more actively when responding to detected invalid activity. For example, some trusted publishers will now have their accounts suspended instead of terminated, and over time we hope to work directly with more publishers to resolve invalid traffic issues without needing to disable the account at all. (As always, we’ll continue to credit advertisers for any invalid activity.)
    • We’ve given publishers tools to submit more informative appeals via a ((login for URL)), which may help resolve issues more quickly.
    • We’re providing more details on invalid activity’s causes. If we’ve detected a violation of our policies you’ll receive an ((login for URL)) and a ((login for URL)) with further information and instructions. And you can read all about the causes of invalid activity at our ((login for URL)), which is now available in most languages supported by AdSense, such as ((login for URL)), ((login for URL)), ((login for URL)) and ((login for URL)).
    • Whether you’re looking for a refresher or just creating your first ad unit, you can review the do’s and don'ts of ad traffic in our expanded ((login for URL)).
    • In order to help publishers avoid common pitfalls, we’re kicking off a video series that explains why some of our policies exist and how you can make sure you’re working with them. Our first looks specifically at invalid traffic.




    We want to work with our publisher partners to keep the AdSense network strong -- keeping good publishers’ accounts in good standing, while also protecting advertisers and users from fraudulent activity. This is why we’re making changes, like the ones discussed today, to provide more help when things go wrong. We’ll be making even more changes as the year goes on so look for continued updates on this blog.

    Author: Posted by Jonathan Bellack - Product Management Director

    We want to hear from you. Let’s continue the conversation -- ((login for URL)) to us about the topics discussed in this post via Google Moderator. We’ll be holding a Google Hangout in January with members of our Product Quality Operations team for the first time to address your questions. Please note that for privacy reasons, we won’t be able to respond to account-specific questions.

    Source: ((login for URL))
    NanoSongs likes this.

  2. #2
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    Is this implemented?

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    It seems that they implemented it.

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    who considered the trusted publishers??? no defination??

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    Actions speak louder than words and so far there isn't much on Google's side standing by their claims.

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