Two weeks ago, ((login for URL)) a brief introduction to the basics of eCPM (aka, RPM), including how itís calculated and what factors impact it. In the ((login for URL)), AdSense optimization specialist Matthew Carpenter-Arevalo discusses key variables you can use to better understand eCPM performance, including CTR (clickthrough rate) and CPC (cost per click).

Today, weíll go a couple steps further and discuss how user behavior impacts eCPM and show you tools that can help you better understand your usersí traffic patterns.

User behavior refers to how users interact with your site. Generally, there are two types of users:

  • Return users who continually come back to your site and spend more time engaging with your content
  • Unique users who are arriving at your site for the first time in search of specific information that your site may or may not have

Itís important to understand the make-up of your audience, because different types of users will interact in different ways with your website.

To track and analyze user behavior to help you make informed decisions about your site, we recommend integrating ((login for URL)) with your AdSense account, so you can see data at more specific levels and by regions. We also suggest setting up ((login for URL)) to understand how the ads across specific pages on your site are performing.

In Part 2 of this video series, Matthew explains how user behavior affects eCPM and provides helpful tools to further analyze your siteís traffic patterns. Take a look at the video below to learn more:

Thanks for following our two-part 'Understanding your eCPM' series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your eCPM.

Posted by Meredith Blackwell - Inside AdSense team

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