Thread: Making the web faster for all AdSense for content publishers

At Google, we spend a lot of time working to ((login for URL)). Your site is no exception. And today, as part of this vision, we’re pleased to announce a major boost in speed for AdSense publishers worldwide.

AdSense ads, like any element on a webpage, usually contribute to the time the page takes to load. Last year, we ran tests that showed AdSense adding ((login for URL)) to the time it took to load various pages from top web sites, so we set out to make this better. We’ve now developed a ((login for URL)) to improve the speed of websites that display AdSense ads, so that it doesn’t slow down your page content. We’re very happy to announce that we’ve eliminated this slowdown for the majority of websites and for a number of browsers, and are seeing pages load as much as a second faster than before.

The best part is, you don’t need to make any changes to your code or account — the faster load time has kicked into gear for everyone automatically, so your visitors will experience a noticeable improvement in the speed of your webpages!

At this time, we're deploying globally for users of Google Chrome, Mozilla Firefox and Microsoft Internet Explorer 8 and will be expanding the list of browsers that benefit from this speed-up soon.

And it doesn’t stop here, as we’ll keep working to make things even faster. Continue to grow your site and AdSense inventory. We’ll be sure to keep up.

Posted by Richard Rabbat - Product Manager

Originial post: ((login for URL))

Finally Google decided to make AdSense JS asynchronous for most browsers so that websites load a lot faster. Who would have guessed that website load times are 12% slower due to AdSense?

Quote from ((login for URL))

For now, we’re only using this technique on Chrome, Firefox, and Internet Explorer 8, with more to come once we’re sure that it plays well with other browsers.

So the IE is left out for now and still get the old Javascript.

And if by any chance the new iframe solution should conflict with your website

You can set “google_enable_async = false” for any individual ad slot to revert to the old blocking behavior.

I for myself are very happy that finally Google decided to act on its promise made December 2009 to improve Speed on AdSense.

And thank god they made this solution so that we don't need to change our Ad Code.

What are your thoughts about this?

I am glad Google has taken this step.

I have just finished a move to a new and much faster server, have spent some days using Pagespeed to speed up my pages, have installed eAccellerator and ModPagespeed and those four things really did make a good change.

And just when I finished all of this Google surprises me with this, I'm a happy webmaster.

Now I only expect Google to do something about the broken ((login for URL)) that is supposed to collapse ad units when no relevant ads are available. It's been a long time this script is broken, in the topic I link to a solution can be found.

very nice things done by Adsense team

First of all i say apologize may be this page is not the place to ask about this " my blog http://sumbercara.blogspot.com/" just got banned and erased by adsense ( thay said the site is no more able to serve ads ) but my account still active. i`ve try to ask for reconsideration but failed. Can you help me solved this problem?. any help will definitely make me happy. thank you

sorry i am new to the web.. what is ie?

IE = Internet Explorer